Ryan Barone relished a similar change in perspective to change the narrative in an industry that has been overlooked for years and continues to operate on manual, paper-based processes in this fast-moving digital age. As a change agent in the realm of property management, Barone and his team at RentRedi—modernized landlord-tenant software—are empowering over 20 million small landlords and their tenants to streamline and manage their rentals in a smart way.
In essence, Barone and his team have targeted two significant underlying trends: the proliferation of smartphones and the lack of software specifically designed for landlords to manage their properties. Despite smartphone ownership skyrocketing to over 80 percent among US adults, a majority of landlords—seeking passive income with limited time, budget, and resources—continue to work with pen and paper to manage their properties. Evidently, these landlords are hung up onage-old drills of creating accounts on multiple listing sites, wasting time showing units to unqualified prospects, choosing tenants that lead to eviction or vacancy, picking up or waiting for physical checks, manually tracking payments and calculating and updating tenants on late fees when rent was not received, juggling emails, texts, and calls from tenants. This is precisely what RentRedi intends to change.
Thesoftware is meticulously designed and developed to automate many of the tasks that landlords traditionally had to do themselves. RentRedi is a mobile and web application that can enable landlords to easily manage their entire business and streamline the critical processes of renting it from any device of their choice. With RentRedi, users can leverage an all-inclusive landlord-tenant app to streamline everything from managing their rentals, receiving payments, screening applicants, managing maintenance requests to listing properties. “At our core, RentRedi is laser-focused on providing user-friendly software with everything landlords need, nothing they don’t, and human support that’s always there to help them grow. We provide them with unparalleled customer support and the ability to scale with unlimited units at no extra charge,” informs Barone, founder, CEO and CTO at RentRedi.
RentRedi's software helps landlords, on average, save 8 hours a week with their technology. With one-click listing to multiple platforms, landlords can easily input and save all their property and unit information and details on RentRedi, instead of them creating multiple listing accounts. An essential aspect of RentRedi is its proprietary tenant prequalification feature that allows landlords toknow more about the prospect’s criminal history, financial information, guarantor income, pets, smoking, and other related information.
The no-stress payments feature of RentRedi makes rent collection seamless. The software allows tenants to pay the landlords from their mobile devices, andlandlords can track each payment madeand auto-late fees are applied automatically after the initial set-up. While payments, receipts, and confirmation are automated, users can also send in-app rent reminders and other important updates to their tenants customized by unit and property.
Tenants can also submit mobile maintenance requests from their phones along with a five-second video of the issue for the landlord to see and attend to. “That’s not all; apart from focusing on the landlords, we also ensure that the tenants’ needs are met. This leads to longer renter retention, making landlords happy.Our mobile app makes everything more convenient for them—be it the prequalification process, applications, or sending rent,” adds Barone.
Illustrating the features of RentRedi, Barone cites a case study wherein the company was approached by a landlord in Texas. Amid an eviction proceeding with the tenant, the landlord was challenged by the rules in his area that allowed the tenants to reset the rent cycle and extend their eviction period if they paid a partial amount for rent or even $1. The client wanted a feature that would allow him to block partial payments from tenants. RentRedi equipped the client with a smart feature to allow or prevent partial or full payments. Moreover, the mobile app also allows a tenant to pay in cash or through a check, money order, or Section 8 voucher, and the landlords can record the payment in their RentRedi dashboard to stay organized.
Clearly, RentRedi acknowledges every feature request from its customers and views these demands as a valuable opportunity to enhance the application. The team enables clients to reach out to them instantly through live chats and ensures that they are listening to them and prioritizing their needs. With a strong footprint across the nation, RentRedi has partnered with landlords and real estate investors who have been with the company for years. Moving forward, RentRedi plans to expand this network of landlords as they bring more application features to the table. “Having a vast network of these landlords from different parts of the country helps us to identify and understand the various issues that they face on a daily basis, and rectify them immediately. This adds a new personal layer, where not only their opinion matters but they also get to see the benefit of being part of a platform that they helped build,” concludes Barone.